Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo.
eBook Title: Pink Ribbon Blues
Author:Gayle A. Sulik
Published on 2010-10-28 by Oxford University Press
Medical sociologist Gayle A. Sulik reveals the hidden costs of the pink ribbon as an industry, one in which breast cancer functions as a brand name with a pink ribbon logo. Based on historical and ethnographic research, analysis of awareness campaigns and advertisements, and hundreds of interviews, Pink Ribbon Blues shows that while millions walk, run, and purchase products for a cure, cancer rates continue to rise, industry thrives, and breast cancer is stigmatized anew for those who reject the pink ribbon model. Even as Sulik points out the flaws of |pink ribbon culture,| she outlines the positives and offers alternatives. The paperback includes a new Introduction investigating Susan G. Komen for the Cure and a color insert with images of, and reactions to, the pinking of breast cancer.
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Gayle A. Sulik
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- Pink Ribbon Blues published by Oxford University Press since 2010-10-28 with ISBNs. The book ISBN 13 Code is 9780199826575 and ISBN 10 Code is 0199826579
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